Our Logo Story

The triangular shape of our individual products in the Anchanto logo is representative of our philosophy of simplicity and stability! A triangular three-dimensional figure is the only entity that can stand stable on its own using the least number of sides/faces/lines. Each of the three sides of the product triangle signifies one of its important attributes. Hence, all four of our products have three unique attributes that make them unrivalled in their particular business verticals.

The Anchanto whole, a robust sum of its flexible parts, represents 3 characteristics: boldness, humility, and aspiration! The four product triangles add up to form a proxima nova thick gallant arrow shape, giving it a bold look, the soft corner curves and the small lettering in “anchanto” stand for utmost humility, and the upward direction of the arrow shape personifies infinite aspiration.

Anchanto as a whole is a scalable and sustainable disruptor in the logistics world and endeavors to make it flatter to trade in. Each product is independent but is seamlessly integrated with other product constituents of the logo and hence represents the symbiotic relationship they share.
They don’t jostle for space, rather, they occupy their rightful places, complement one another, and stabilize the whole!

The logo represents our vision of enabling small sellers and brick-and-mortar warehousing businesses—literally non-entities in the current global e-commerce and logistics landscape—to open doors to e-commerce business opportunities and enable them to do cross-border selling and nonpareil global fulfillment. At the same time, the bold nature of the logo is testimony enough that Anchanto helps global brands to further enhance their reach. All of this makes Anchanto a panacea for global logistics and e-commerce woes and validates our vow to take the world to a future where every other online business is connected with their


Logo Spacing

Grey stripped area indicates Safe Zone. Other graphical and visual elements can be safely positioned up to the adjoining Blue area.
Blue indicates Clear Space. The blue area must be kept free of all other graphical and visual elements.
The minimum required Clear Space is defined by the measurement ‘X’ (equal to the height of the uppercase letters, known as the ‘cap-height’. The width is equal to the height.)


Logo Product Colors

Use these alternate logos on dark colored or gradient backgrounds, or for one color printing. Please default to our primary logo (above) before select an alternate logo.

White on Blue Gradient

White on Red Gradient

White on Yellow Gradient

White on Green Gradient


White on rounded product gradient

Product colors on white


E-WMS Color on white

Cross Border Shipping Color on white


Global Fulfillment Network color on white

Sellu Seller Color on white

Flat color palette

Anchanto Gradient Colors

Always use GRADIENT colors when the logo is digital displayed. And never use the gradient color when the logo is printed, always use the flat color for a printed purpose.

Neutral Palette