Established with the goal of bringing people joy and inspiration, Nykaa is a leading beauty omnichannel leader in India. The eCommerce platform was one of the first marketplaces in the country to change how beauty products were shopped online. Currently, Nykaa has domestic as well as international brands and offers the customers access to categories like beauty, makeup, skincare, fragrance, etc. Over the years, the platform has also started offering premium and luxury brands to Indian shoppers. The leading categories on the platform include makeup, skincare, haircare, bath and body, fragrance, grooming appliances, personal care, and health and wellness categories. Nykaa currently features 2400+ brands and has 72 luxe and on-trend kiosk stores across the country.