Headquartered in Tokyo, Japan, Rakuten is an eCommerce and retailing company. The platform allows businesses to expand and sell across Japan, which happens to be the 4th largest eCommerce market in the world. With this, sellers can get access to Rakuten Ichiba, the leading online shopping mall in Japan. Currently, the marketplace has a customer base of 100+ million shoppers. In fact, data suggests that this marketplace is frequented by 87% of the Japanese population.
Popular segments in this market involve household goods, food, and apparel.