Job Description
  • Pune, India

  • Full Time

  • Marketing

As a Paid Marketing Manager, you will be responsible for designing, implementing, tracking, and optimizing the paid acquisition campaigns of Anchanto globally and across channels to generate a marketing qualified pipeline in accordance with the business objectives.

Responsibilities:

  • Develop and execute the paid campaign strategy that will enable the generation of a Marketing Qualified Pipeline across countries 
  • Design, implement and own the performance of the whole funnel, from the first contact to conversion. 
  • Own and distribute the given budgets across channels and the funnel to achieve the business objectives
  • Develop the performance tracking and reporting frameworks of the Digital Marketing Activities
  • End-to-end management of existing paid campaigns, tracking & monitoring of relevant KPIs,  metrics, analysis of results, and calibration of campaigns to maximize ROI
  • Provide insights, recommendations, and action plans based on the analysis of the performance report Implement relevant A/B and multivariate testing on the campaigns, Landing Pages, and other relevant channels or platforms as necessary to improve campaign performances
  • Keep abreast of PPC and SEM trends and provide recommendations for landing page opportunities and improvements, impacting paid search engine quality ranking, cost - per - click, and conversion.
  • Collaborate with other teams such as creatives, tech, content, and other members to produce creative and engaging campaigns
  • Train and mentor direct reports of the digital marketing team.

Who are we looking for?

  • A doer, an ambitious and positive professional with strategic thinking
  • A curious, creative, data-driven, detailed individual with strong analytical capabilities
  • Ability to work independently and take strategic decisions
  • Exercised functions with international exposure in B2B SaaS Environment
  • Excellent Project Management Skills
  • Ability to manage and lead a team
  • Proficiency in English. Excellent writing and communication skills 
  • Ability to create and design content for various platforms 
  • At least 5 years of working experience in a Digital Marketing role specializing in SEM / PPC campaign strategy development and execution
  • In-Depth Knowledge and experience of Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads and Google Analytics
  • Experience in handling marketing automation tools (HubSpot is a plus )


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