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Paid Marketing Manager

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Job Description

  • Pune, India

  • Full Time

  • Marketing

Overview:

As a Paid Marketing Manager, you will be responsible for designing, implementing, tracking, and optimizing the paid acquisition campaigns of Anchanto globally and across channels to generate a marketing qualified pipeline in accordance with the business objectives.

Responsibilities:

  1. Develop and execute the paid campaign strategy that will enable the generation of a Marketing Qualified Pipeline across countries 
  2. Design, implement and own the performance of the whole funnel, from the first contact to conversion. 
  3. Own and distribute the given budgets across channels and the funnel to achieve the business objectives
  4. Develop the performance tracking and reporting frameworks of the Digital Marketing Activities
  5. End-to-end management of existing paid campaigns, tracking & monitoring of relevant KPIs,  metrics, analysis of results, and calibration of campaigns to maximize ROI
  6. Provide insights, recommendations, and action plans based on the analysis of the performance report Implement relevant A/B and multivariate testing on the campaigns, Landing Pages, and other relevant channels or platforms as necessary to improve campaign performances
  7. Keep abreast of PPC and SEM trends and provide recommendations for landing page opportunities and improvements, impacting paid search engine quality ranking, cost - per - click, and conversion.
  8. Collaborate with other teams such as creatives, tech, content, and other members to produce creative and engaging campaigns
  9. Train and mentor direct reports of the digital marketing team.

Who are we looking for?

  • Doer, an ambitious and positive professional with strategic thinking
  • Curious, creative, data-driven, detailed individual with strong analytical capabilities
  • Ability to work independently and take strategic decisions
  • Exercised functions with international exposure in B2B SaaS Environment
  • Possesses Project Management skills
  • Ability to manage and lead a team
  • Proficiency in English. Excellent writing and communication skills 
  • Ability to create and design content for various platforms 
  • At least 5 years of working experience in a Digital Marketing role specializing in SEM / PPC campaign strategy development and execution
  • In-Depth Knowledge and experience of Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, Google Analytics, 
  • Experience in handling marketing automation tools (HubSpot is a plus )

 



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