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The Pitfalls of Neglecting Digital Shelf Health: Ensuring Brand Success in the Digital Age

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Competitor Price Monitoring on Marketplaces with Digital Shelf Software
Guides

Competitor Price Monitoring on Marketplaces with Digital Shelf Software

According to the Harvard Business Review [1], e-commerce retailers commonly overprice their products, which leaves some profitable demand uncaptured. How do you know if you’re overpricing? You compare your prices with your competition’s! Competitor price monitoring provides you with real-time data on price fluctuations, allowing you to adapt swiftly and avoid price wars. However, obtaining this critical pricing information requires the right tools. Digital shelf software serves as the cornerstone of effective competitor price monitoring, offering the capability to gather and analyze competitor pricing data in real time. To help […]

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The Art of Streamlining Sales with the Power of Digital Shelf Monitoring
Guides

The Art of Streamlining Sales with the Power of Digital Shelf Monitoring

In 2023, global online retail sales reached an estimated US$ 5.8 trillion. According to Statista, by 2027 this number is expected to surpass eight trillion dollars [1]. In order to capitalize on this growth and prevent loss of market share to new entrants and existing competition, it’s time to enhance your strategy. To maximize sales and create a seamless user experience, many businesses are turning to the power of digital shelf monitoring. With this innovative tool, you can track and optimize your products’ presence and performance on various online retail […]

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The Benefits of Effective Grey Market Monitoring
Blogs

The Benefits of Effective Grey Market Monitoring

While the grey market is not illegal, it still poses a challenge to brands, manufacturers, and their official distribution channels due to conflicting prices. Grey market sellers tend to buy products in a region where branded items are cheaper, then mail or travel back to their country with the goods to sell them for a higher price. Research published by Money.co.uk [1] claims that a customer in Europe will pay a little over $2,800 for an Yves Saint Laurent sac de jour, but the same bag will cost more than […]

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Risks of Grey Market Sellers: How They Harm Your E-commerce Brand
Blogs

Risks of Grey Market Sellers: How They Harm Your E-commerce Brand

As brands navigate digital retail, they often find themselves challenged by the grey market. The grey market refers to the unauthorized sale of genuine branded products through unauthorized channels. This elusive market poses significant threats to brands, ranging from brand dilution to financial losses. In this article, we delve into the perils of the grey market on e-commerce platforms, unveiling its impact on brands. Consequences for brands can be severe, as their reputation may be jeopardized, customer loyalty undermined, and legal battles ignited. Join us on an informative journey as […]

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Legal Considerations for Dealing with Grey Market Sellers
Blogs

Legal Considerations for Dealing with Grey Market Sellers

The whole grey market is a grey area. The goods sold in these markets are the same products that are sold by authorized re-sellers and in brick-and-mortar stores. However, according to research [1], grey markets have a negative effect on both price and quality of customer experience as well as manufacturer or brand profits. And e-commerce is a big facilitator of the grey market through channels like Amazon, eBay and Lazada. It was estimated that the products distributed through the grey market are worth US$ 63 billion [2]. As businesses […]

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Legal Considerations for Dealing with Grey Market Sellers
Blogs

Legal Considerations for Dealing with Grey Market Sellers

The whole grey market is a grey area. The goods sold in these markets are the same products that are sold by authorized re-sellers and in brick-and-mortar stores. However, according to research [1], grey markets have a negative effect on both price and quality of customer experience as well as manufacturer or brand profits. And e-commerce is a big facilitator of the grey market through channels like Amazon, eBay and Lazada. It was estimated that the products distributed through the grey market are worth US$ 63 billion [2]. As businesses […]

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How to Identify and Track Grey Market Sellers
Blogs

How to Identify and Track Grey Market Sellers

Ensuring the profitability and integrity of your company’s products hinges on maintaining control over their distribution channels. By securing market rates and overseeing quality control, you safeguard your brand’s reputation, mitigate potential liabilities, and optimize returns on investment. However, the presence of grey market sellers poses a significant challenge, potentially disrupting your sales strategy and diluting your brand’s value. See the example below of the poor experience a customer received after buying from a grey seller on Amazon [1]: As a result, identifying and tracking unauthorized sellers becomes imperative to […]

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Protecting Your Brand: The Ultimate Guide to Grey Market Seller Monitoring
Guides

Protecting Your Brand: The Ultimate Guide to Grey Market Seller Monitoring

As a brand, you and your team spend endless hours building an identity, positioning your products in the market and promoting their value. But it only takes a short time for unauthorized online sellers to damage your reputation and threaten your profitability. According to a news report by the Financial Times [1], Watches of Switzerland, an authorized dealer of a luxury brand of watches, sells their leading automatic watch in rose gold for £42,600, but the same watch is on offer in the “grey market” of unauthorized sales — from […]

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Anchanto Integrations Updates – March 2024
Product Updates

Anchanto Integrations Updates – March 2024

Robust integrations with the right e-commerce systems empower you to grow in your region while also allowing you to venture into new markets.   This month’s integration update includes two major marketplaces – Senheng and Zalora enabling access to unparalleled growth across South East Asia.   Further, expand your operations in France with a prominent marketplace Greenweez and a renowned carrier Geodis now available on Anchanto Order Management and Anchanto Warehouse Management.   Read more about the integrations below.   1. Greenweez Founded in 2008, Greenweez is a trailblazer in the French […]

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Anchanto and Vietnam Post Logistics Join Forces to Pioneer a New Era in Vietnam’s 3PL Fulfillment Industry
Press Releases

Anchanto and Vietnam Post Logistics Join Forces to Pioneer a New Era in Vietnam’s 3PL Fulfillment Industry

With approximately 4,500 warehouse locations across Vietnam, Vietnam Post Logistics anticipates seamlessly processing up to 1,000,000 orders per month equipped with Anchanto’s platform. Anchanto’s SaaS technology to provide Vietnam Post Logistics ‘ready to use’ integrations, enhance both B2B and B2C operations, and ensure faster go-to-market strategies and continuous technological advancements. Hanoi, Vietnam, 21st March 2024 — Anchanto, the leading e-commerce and logistics technology company, and Vietnam Post Logistics – part of Vietnam Post Corporation, one of the leading logistics solution providers in Vietnam, have announced a partnership aimed at modernizing […]

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